Digital OOH powers oOh!media’s strong H1 performance

In Digital OOH By M4G Bureau - February 19, 2018

Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens

ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa

In OOH News By M4G Bureau - December 19, 2017

The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series

OMA to develop Automated Proposal Platform with Red Ant Design

In OOH Solutions By M4G Bureau - December 08, 2017

The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able to confirm booking and receive billing files within the software, and have access to MOVE audience reports

OOH audience growth in Australia outstrips population growth

In Research By M4G Bureau - November 29, 2017

While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services

Australia’s Telstra payphones to double up as DOOH units

In Digital OOH By M4G Bureau - November 27, 2017

JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend

Ocean Outdoor study reveals strong brand building power of full motion DOOH

In Digital OOH By M4G Bureau - November 20, 2017

The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan

DOOH continues northbound journey in Australia

In Digital OOH By M4G Bureau - October 18, 2017

Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement

Australia’s APN Outdoor brings on board James Warburton as chief executive

In OOH News By M4G Bureau - October 17, 2017

Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann

Transactional data powers Mondelez’s new campaign in Australia

In Digital OOH By M4G Bureau - September 08, 2017

oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data

APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

In Digital OOH By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month