For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging...
E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their...
Aptly titled'Crazy Chairs' the creative brings out a unique and humorous take on the current election scenario.
The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across...
OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small...
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
