EV charging network Volta collaborates with America's largest grocer The Kroger Co.

In Digital OOH By Rajiv Raghunath - June 22, 2022

With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network

Sukle Advertising & Design’s ‘Use Only What You Need’ campaign for Denver Water inducted into OBIE Hall of Fame

In OOH News By Rajiv Raghunath - May 23, 2022

Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

In Research By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas

In OOH News By M4G Bureau - May 05, 2022

We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA

OOH part of mouth cancer awareness drive

In Campaigns By M4G Bureau - May 03, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.

Regular international flights ops resume, boost for commercial activities at airports

In OOH News By Rajiv Raghunath - March 28, 2022

Some 60 airlines from 40 countries to operate to/from India during the summer schedule

OOH Capital extends global reach with three new partners

In OOH News By Rajiv Raghunath - January 19, 2022

OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape

OOH in all its resplendence

In Viewpoints By - December 06, 2021

Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there

OAAA releases guide for maximizing impact of brand messages

In OOH News By M4G Bureau - September 29, 2021

The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign

NYC Mayor Bill de Blasio joins with DPAA in celebrating 10th Annual NY Digital Signage Week & DPAA Video Everywhere Summit

In OOH News By M4G Bureau - September 27, 2021

Official welcome to resilient OOH industry signifies resiliency of NY and progress to safety.