Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
DOAA concurs with LG's concern; municipal bodies seen to be responsible for many of the odd practices
The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki
The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights...
RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations
Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob,...
As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President...
Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning...
Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are...
12 OOH innovations were executed at 12 different locations of Mumbai to depict Krishna's life journey. The campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal,...
