Results For "Advertising"
1755 News Found
‘It’s about arousing curiosity in the minds of consumers’
In Viewpoints By Ria Banerjee - February 14, 2018
Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape
‘OOH advertising works well for my brand’
In OOH News By Bhawana Anand - February 13, 2018
The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India
‘Bengaluru is a solid OOH market, Rest of Karnataka needs attention’
In OOH News By Bhawana Anand - February 12, 2018
Suresh Balakrishna, CEO, South Asia & Middle East, Kinetic Advertising India spoke on ‘What pulls brand advertisers to Karnataka OOH’ at the Karnataka Talks OOH conference held in Bengaluru on Feb 9
Surendra Shenoy, PGM, BSNL to address Karnataka Talks OOH
In OOH News By M4G Bureau - February 07, 2018
Surendra Shenoy is central to BSNL’s brand building in the Karnataka Circle and undertakes major brand visibility initiatives that include OOH advertising on traditional and digital formats
ITW Consulting bags in-stadia ad rights for Tri-Series in Sri Lanka
In OOH News By M4G Bureau - February 07, 2018
ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially
Punjab Govt assessing industry feedback on draft ad policy
In OOH News By M4G Bureau - February 06, 2018
The final policy is expected to be out in a month’s time; which will be circulated among all the urban local bodies (ULBs) for implementation in their respective cities. The draft also has a clause for strict actions against the responsible officials if the policy isn’t implemented as per the bylaws
Punjab media owners disappointed with new draft ad policy
In OOH News By Bhawana Anand - February 02, 2018
Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders
Suresh Balakrishna to speak on Karnataka OOH growth drivers
In OOH News By M4G Bureau - February 01, 2018
Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic Advertising India Private Limited, will speak on the theme of ‘‘What pulls brand advertisers to Karnataka OOH’'
Draft Punjab outdoor ad policy needs to shed more light on DOOH
In OOH News By Bhawana Anand - January 29, 2018
The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into
Punjab Municipal Corporation releases draft Outdoor Advertising Policy 2018
In OOH News By M4G Bureau - January 25, 2018
The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their suggestions pertaining to the draft policy by January 31