Indian OOH Adex at Rs 4,140cr in 2023, records 13% YoY growth vs 10% overall Adex growth: Pitch Madison Ad Report 2024

In Research By M4G Bureau - February 16, 2024

In 2024, Indian Adex to grow by 12% and cross Rs. 1.11 lakh crore

Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report

In Research By M4G Bureau - February 16, 2023

DOOH continues to be the growth driver, the report states

“OOH growth one of the highest in 2021,” says Sam Balsara

In OOH News By M4G Bureau - March 09, 2022

The in-person India Talks OOH Conference held on March 8 at Sahara Star in Mumbai took off on a positive and introspective note with the keynote address by Sam Balsara, Chairman of Madison World on the theme of ‘The Rise and Rise of OOH’

Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022

In OOH News By M4G Bureau - February 17, 2022

OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.

ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022

In OOH News By M4G Bureau - January 25, 2022

Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”

Pakistan OOH adex share plummeting: Brainchild report

In Research By Rajiv Raghunath - July 22, 2021

OOH share of adex declined by 54% in 2020 compared with 2019.

OOH reverts to 2007 figures due to pandemic: PMAR 2021 report

In Research By Bhawana Anand - February 18, 2021

The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX

GroupM forecasts 13% growth in adex in 2018

In Research By M4G Bureau - February 14, 2018

OOH adex is expected to increase from an estimated Rs 2,842 in 2017 to Rs 3,389 in 2018, which will be a healthy 15% growth YoY

‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’

In Research By M4G Bureau - December 11, 2017

IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%

Zenith adex report pegs OOH growth at 5% in 2018

In Research By M4G Bureau - December 04, 2017

Internet advertising to grow at 20.4%; growth rate for television is pegged at 9% while newspapers will grow at 5%. Radio will grow at 10%, while cinema like OOH will grow at 5%