Airport privatisation enters new phase as Adani Group wins bids to operate 5 airports

In OOH News By Rajiv Raghunath - February 26, 2019

With the large quantum of investments that will go into these airports, the infrastructure and services will be greatly augmented; in the medium to long term, that will augur well for the airport advertising business

Moradabad Division, NR invites bids for train wrap

In OOH News By M4G Bureau - February 04, 2019

The rights will be awarded for a 5-year period

New ad norms for Ludhiana rural areas being planned

In OOH News By M4G Bureau - January 17, 2019

The move is directed at rooting out unauthorised outdoor advertising

Prakash Arts upgrades Vijayawada Airport media

In OOH News By M4G Bureau - January 09, 2019

In leveraging the business opportunities that stem from the airport passenger traffic growth, the OOH firm has significantly upgraded the media assets there, by installing wall sites, hanging sites, scrollers, digital displays, among others

National Geographic goes red in ‘monumental’ message

In Campaigns By M4G Bureau - November 22, 2018

The brand lights up iconic Indian monuments in red to drive home the need for preserving our planet

Ashirvad Pipes reinforces OOH presence in Bihar, Jharkhand markets

In Campaigns By M4G Bureau - November 02, 2018

Sri Garima Publicity executed the campaign, with notable innovations

BBMP to check media material used on Bengaluru skywalks, BQS

In OOH News By M4G Bureau - October 29, 2018

In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if the same is bio-degradable

Kohler plans to step outdoor in the major metros

In OOH News By M4G Bureau - September 18, 2018

The brand’s TV campaign featuring Twinkle Khanna will be complemented by an impactful outdoor campaign across Delhi, Mumbai and Bengaluru

‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience

Is industry getting closer to finding alternative fabric for advertising in Bengaluru?

In OOH News By M4G Bureau - September 03, 2018

BBMP has reportedly been approached with bio-degradable fabric for advertising