Results For "Activation"
172 News Found
Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul
In Viewpoints By M4G Bureau - October 14, 2014
During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.
Jagran Solutions bag 2 golds at EEMAX Awards 2014
In OOH News By VJ Media Bureau - July 26, 2014
The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation†category for the Arogya Rath Campaign and the"Best Road-show of the Year†category for the Castrol Mobile Unit Campaign
Sonic unveils action-packed activation programme to engage with kids & youth
In OOH News By VJ Media Bureau - May 30, 2014
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'
In OOH News By VJ Media Bureau - May 09, 2014
The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city
Lifebuoy's'Jump Pump' turns the hand pump into a fun game
In OOH News By VJ Media Bureau - May 07, 2014
Geometry Global India executes the Lifebuoy activation across 1,500 rural schools in UP and Maharashtra
Play a game and win a discount, Myntra shows how
In Campaigns By Bhawana Anand - April 30, 2014
E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.
Reaching out in a snap!
In Gallery By - April 24, 2014
Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.
OOH + activation creates buzz for Hiland Greens
In Campaigns By Nabamita Chatterjee - April 02, 2014
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .
Vodafone goes high on BTL for 3G
In OOH News By VJ Media Bureau - March 12, 2014
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.
eBay goes all out in Mumbai
In OOH News By Bhawana Anand - February 26, 2014
The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.