Goafest Abby Awards 2020 deferred for the year

In OOH News By M4G Bureau - April 06, 2020

The statement says that this is inevitably necessary in the face of the prevailing global and national crisis

Sigma Trade Wings forays into airport media space

In OOH News By M4G Bureau - December 26, 2018

The OOH firm has won sole rights at Agra, Gwalior, Kanpur and Pant Nagar airports

IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry

In OOH News By M4G Bureau - November 15, 2017

Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in

‘Measurement should be the top priority for next 5 years’

In Viewpoints By Bhawana Anand - September 02, 2017

Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:

Roda Mehta felicitated with AAAI Lifetime Achievement Award

In OOH News By M4G Bureau - July 17, 2017

Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India

Members must prove paid tax to come on board IOAA's website: Indrajit Sen

In OOH News By Satarupa Chakraborty - October 24, 2015

With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.

AAAI & IOAA sign joint agreement to streamline OOH business

In OOH News By VJ Media Bureau - August 28, 2015

The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.

IOAA paves the way for signing MoU with AAAI to streamline OOH ops

In OOH News By VJ Media Bureau - June 22, 2015

This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)

OAC 2013: IOAA in process to sign MoU with AAAI

In OOH News By VJ Media Bureau - July 05, 2013

To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which is on the lines of IBF or INS.