Kinetic India won the award for executing the launch campaign titled'Power Play' in Delhi, Mumbai and Bangalore
The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and...
The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings
Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED...
Bright Outdoor has used large media formats like unipoles and billboards for the campaign
The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.
Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging...
