Results For "58th-FEPE-Congress"
2 News Found
‘Unified data key to effective OOH planning’
In Viewpoints By M4G Bureau - August 31, 2017
Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts:
Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress
In OOH News By Rajiv Raghunath - June 09, 2017
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver