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Research

2017 was a year of modest growth for OOH says FICC-EY report 2018
2017 was a year of modest growth for OOH says FICC-EY report 2018

By M4G Bureau - March 05, 2018

The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth

‘Successful brands allocated 13% of media budgets to OOH’
‘Successful brands allocated 13% of media budgets to OOH’

By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH

OOH to grow 10% in 2018: Pitch Madison Report
OOH to grow 10% in 2018: Pitch Madison Report

By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%

On-train ads trigger immediate purchase
On-train ads trigger immediate purchase

By M4G Bureau - February 15, 2018

New research reveals a quarter of rail commuters using mobiles to shop on the move

GroupM forecasts 13% growth in adex in 2018
GroupM forecasts 13% growth in adex in 2018

By M4G Bureau - February 14, 2018

OOH adex is expected to increase from an estimated Rs 2,842 in 2017 to Rs 3,389 in 2018, which will be a healthy 15% growth YoY

Connected technologies creating OOH avenues in smart cities
Connected technologies creating OOH avenues in smart cities

By M4G Bureau - January 24, 2018

For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA

Integrated campaigns deliver best: AdReaction study
Integrated campaigns deliver best: AdReaction study

By M4G Bureau - January 19, 2018

Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other

‘Outdoor outperforms print, TV in CY2017 the Down Under’
‘Outdoor outperforms print, TV in CY2017 the Down Under’

By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

‘DOOH integral to media mix for movie promotions’
‘DOOH integral to media mix for movie promotions’

By M4G Bureau - January 12, 2018

Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches

‘Global LED signage & display consumption scales estimated $56.5bn’
‘Global LED signage & display consumption scales estimated $56.5bn’

By M4G Bureau - January 05, 2018

Market research conducted by an international LED firm My Choice LED shows that among the LED applications in signage and display systems, outdoor and indoor signage is at the forefront of growth with its global value forecast from $30.9 billion in 2017 to $49.0 billion in 2022

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