Research
Global OOH LED display industry to reach $ 12.43bn by 2022
By M4G Bureau - February 08, 2019
The recent technological advancement in the electronic manufacturing sector coupled with development of novel products & techniques is going to lead the market
Tech-savvy OOH outperforms other traditional media
By M4G Bureau - February 01, 2019
A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years
Commuter purchases add up to 14% of UK’s online spends: Study
By M4G Bureau - January 30, 2019
The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys
OOH the only traditional medium to grow in 2018, says MAGNA report
By M4G Bureau - December 07, 2018
The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion
Group M report ranks India as 3rd largest contributor in advertising
By M4G Bureau - December 05, 2018
Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility
OOH will contribute $2.52bn to overall ad-pie in 2018-2021
By M4G Bureau - December 04, 2018
India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure
Global spends on DOOH to grow at 10.1% until 2021
By M4G Bureau - November 26, 2018
Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report
UK’s OOH revenues up 7.3% at £300 million
By M4G Bureau - November 17, 2018
For the first time this year, digital revenues account for 50% of total OOH revenues
New Research Shows +23% Uplift in Brand Metrics with DOOH
By M4G Bureau - November 03, 2018
The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals
OOH Industry to grow at 9.2% CAGR: KPMG Report
By M4G Bureau - September 07, 2018
With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023
