'Zee Bangla Cinema Corridor' attracts numerous TG!

Zee Bangla Cinema, the prominent Bengali Movie Channel rolled on recently an innovative corridor brand campaign in the'City of Joy' at Rabindra Sadan (Exide crossing). With the location being the cultural centre of Kolkata and its nearness to the Nandan Cinema Hall, the brand could connect with the Bengali movie goers, the main TG for this channel.  With the place being owned exclusively by the channel, it offers a focused visibility to the passersby at a stretch including more than 14 pillars and 14 pier heads. Executed by Enkon Pvt. Ltd, the outdoor activity made the brand visible in a significant manner during the festive season.

Sujay Kutty, Executive Vice President & Business Head, Zee Bangla, informs, "Today in this cluttered market it is very important for the brand to create something which is disruptive and have a lasting impact in the consumer's mind. This unique ZBC zone will certainly add value, better connect with TG, huge brand visibility and reinforce brand recall. It is innovative and different as till now in Kolkata nobody has witnessed this kind of display option which gives the brand a larger-than- life effect. From the brand perspective it gives an opportunity to create an unique zone/identity for better impact.”

While speaking on the execution part Aninda Banerjee, Managing Director - Enkon Private Limited shares, "Kolkata was already crowded with all kinds of OOH activities for Durga Puja, starting from industries like banks, shoes, retail outlets, beauty businesses, jewellery, TV channels and many more. To cut the clutter the only option was to plaster about 3 km with nothing else than Zee Bangla Cinema and naturally the ideal choice was near Nandan which is the'mecca' for movies, art and culture”. Thus, it has been turned into a Zee Bangla Cinema zone and throughout the year it will change the communication as per the brand requirement.