Worldcom OOH onboards Oliver Herrmann for international business development

As part of its global expansion and strengthening of its operational footprint in the European market, Worldcom OOH, a leading media strategy, planning, and trading company specialising in OOH, DOOH, and programmatic, has added Oliver Herrmann to its global team as International Business Development Manager at its office in Düsseldorf, Germany.

Germany is a key European market with an advertising spend of 3.6 trillion euros in 2022, and home to major marketers in a multitude of growing industries such as the pharmaceuticals industry. According to the German Advertising Federation, the total net advertising expenditure of the pharmaceutical industry reached €1 billion. Worldcom OOH is perfectly positioned to help these growing companies in Germany effectively expand their marketing on the global stage.

"We warmly welcome Oliver Herrmann, who brings his talent and energy to lead and strengthen the team of the recently opened sales office in Düsseldorf. He is an experienced and passionate marketing and communications professional with a lot of Out-of-Home know-how and will develop the business further with our clients and expand our customer portfolio in an important core market. In Germany, the demand for DOOH continues to rise steadily, so there are positive growth projections for international (D)OOH investments in 2023," says Fernando Vizcaino, General Manager of Worldcom OOH.

Valentín Bueno, CEO of Worldcom OOH, adds, "The sustained growth of our team throughout the world and the opening of new offices reflect the excellent results of the last year and our strong commitment to the commercial and operational development of Worldcom OOH in various regions of the world."

"I am very excited to join the Worldcom OOH team and I am convinced that leading this expansion will be a great professional challenge. I am coming to a globally recognised company with the best conditions to drive international (D)OOH business forward in Germany with innovation, technology, and perfect customer service," says Oliver Herrmann, the new International Business Development Manager in Germany.

Worldcom OOH works with marrquee brands like Mastercard, McDonald’s, Santander, Remax, Unilever, Paramount+, Disney, Puig, Chanel, Coty Prestige Travel Retail, Tommy Hilfiger Watches, Hugo Boss Watches, Pull & Bear, Chopard, Euroitalia, SWISS, Turismo Islas Canarias, Madeira, Tourism Board, and Gobierno de la Ciudad de Buenos Aires.