Will fast-charging stations for EVs open up new ad avenues?

Altigreen, India's leading commercial electric vehicle maker, in partnership with Exponent Energy, launched a new variant of its three-wheeler cargo EV neEV, the neEV Tez, charges from 0 to 100% in 15 minutes, making it the world's fastest-charging electric vehicle. The company is constantly expanding its capabilities through innovation with its pan-India presence (12 cities already, with a plan of 30 in FY23) catering to the rising demand.

Electric vehicles (EVs) are becoming more popular, and so is the need for charging infrastructure. This presents an advertising opportunity for media owners as EV charging stations offer a captive audience, typically parked for 20-30 minutes at a time. Additionally, charging stations are often located in high-traffic areas, offering a large potential audience for advertisers. This can be particularly valuable for brands aligning with an environmentally conscious demographic.

However, advertising on EV charging stations does come with challenges, such as the limited number of charging stations available and the lack of a proven monetisation strategy. Furthermore, the legal framework surrounding advertising on EV charging points may differ by location and needs to be checked before implementing a campaign. Media owners are still exploring the potential of this advertising space, but the interest is clear as they are investing in the infrastructure to offer this opportunity to advertisers.