Voot Kids charts out extensive plans for promotion

Viacom18 launches India’s first and only multi-format Kids app offering Fun & Learning – ‘VOOT Kids’. Already known for its expansive outdoor plans, the entertainment group unveils their 360 degree marketing initiative to promote the new subscription based OTT which has more than just children’s shows. The promotion will be rolled out across all advertising chjannels including OOH.

Speaking about VOOT’s venture into the premium subscription space, Gourav Rakshit, COO, Viacom18 Digital Ventures said, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content and Safety.”

Saugato Bhowmik, Business Head, VOOT Kids said, “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties.”

Sudhanshu Vats, Group CEO & MD, Viacom18, adding, “VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning.”