Vipul Mishra, Head - Strategic Alliances and Brand Partnerships, Paytm to speak on ‘Placing OOH in brand plans for southern markets’

Even as OOH makes a strong business recovery, evidenced by advertising trends in H2 of CY2022, the moot question is – are brands seeing strong reasons to position OOH more strongly in their media plans. To share his perspectives on this theme, Vipul Mishra, Head - Strategic Alliances and Brand Partnerships, Paytmwill be joining a panel of speakers at the 1^st South India Talks OOH Conference at Courtyard by Marriott, Bengaluru on January 20, 2023 to deliberate upon ‘Placing OOH in brand plans for southern markets’.

Vipul commands close to two decades of core consumer marketing experience. He has worked across five different industries -- FMCG, Telecom, Automobile, Fashion Retail and now Fintech industry.

Vipul started his career with Unilever where he worked with brands like Knorr and Kissan. He then moved to 3M to work on managing and launching home cleaning tools at pan India level. He was also associated with Wrigley India as Sr. Brand Manager for Boomer brand. 

Vipul moved to telecom with Idea Cellular where he was heading the brand at circle level. He was instrumental in making Idea a strong no.2 brand in Andhra Pradesh. He carried out innovations and undertook several brand building measures to take the brand to greater heights.

Vipul was associated with Tata Motors for over six years where he launched iconic brands like Nano, Zest, Bolt and Tiago. The brands won various awards in different marketing forums. He developed many IPs that went on to become successful. The campaign with TOI for Zest brand launch, where an actual car key was pasted on TOI for consumers to drive footfall for test drives at dealerships, won acclaim and became a talking point, not only within the organisation, but also across competition and other brands in different industries.

Vipul also comes with experience in the fashion retail industry, having worked with Max Fashion Retail and Reliance Trends where he was heading marketing for emerging markets. He launched over 650 stores of Trends in tier 3 & 4 cities in a span of three years and also developed a new concept called “Trends on Wheels” which became a fashion retail industry benchmark during Covid19 pandemic period when stores were closed.

At Paytm, he is involved in strategic brand alliances in the FMCG sector and also handles additional responsibility as Head of Growth Marketing for the western region of Paytm. He is involved in increasing new consumer base, app traffic and more engagement with users. He also carries out activities for enhancing consumer experience with the brand. 

Vipul has been awarded for his creative work in organisations he has worked with. He has been a recipient of the Chairman’s award twice at Tata Motors, the Star Award at Idea and has also won award for the Best Product Launch at Unilever for Kissan Brand.