"Think, Plan, Do Mobileâ€
By VJ Media Bureau - June 18, 2016
In the panel discussion on integration of mobility solutions in OOH to deliver more effective brand messages, moderator Milind Pathak, COO - Madhouse - South Asia insisted on bringing OOH"aliveâ€.
Joined him was Satyajit Sen, Director - Media Management, Samsung India, who suggested to tackle challenges like permission issues, investment hurdles etc before embracing technology to the desired level. Manu Seth, Senior Director - South Asia, HTC, said, "There's no ATL or BTL, everyone is my consumer. Hence, we must stitch mobility solutions to OOH seamlessly to achieve maximum brand effect."