The Tribes Group launches ‘Mandate’, a political consulting and election communication company

Seasoned political strategist Dr. Mehul Choksi has joined hands with communications behemoth The Tribes Group to launch Mandate, a first of its kind, end-to-end political consulting and election communication company.

 It’s one-of-a-kind collaboration of election strategists, marketing and branding professionals, technology and data experts and a vast network of professionals channeling down to grass root levels. The company holds expertise in planning and executing election campaigns, candidate profiling and government messaging which will help parties and politicians develop a niche to break clutter and reach out to the target group in a focused and effective manner. While, The Tribes Group is an integrated communication group specialising in brand, corporate and personality communications.

Mandate is poised to render professionally managed solutions in the space, structuring it with fool proof proprietary tools and a proven track record. It is a formidable entity, equipped to tackle multi- pronged and complex election campaigns spread across geographies. Mandate seeks to utilise its experienced team and domain expertise to establish synergy between the messaging strategy and the creative output, faster turnaround, easy control and monitoring of the campaign, and delivering budget efficiencies that will optimise every campaign.

Speaking about the launch, Gour Gupta, MD, Tribes Group and Co-founder, Mandate, said, “With India being the biggest and the most vibrant democracy in the world, we believe, there rests a huge opportunity in creating an organised structure to strategise, conceptualise and manage election campaigns. With elections in the key states round the corner, there can’t be a better time to launch Mandate.”

“Our core strengths are a fully functional data analytics and insight mining team, access to leading political parties and a proven success formula of science and political intuition that can provide a 360-degree networking and implementation platform,” said Dr. Mehul Choksi, Co-founder, Mandate.

On an average, every year, between four to five states go to polls for one or the other type of elections. In 2019 General Elections, 8000 candidates fought for 545 seats. According to the Centre for media studies, India spent close to $7.5 billion (INR 55,000 crores) in the 2019 General elections. A significant chunk of this budget was spent on travel, advertising, promotion and conducting road shows and rallies.

The services offered by Mandate will include:

∙   Constituency level research to identify key issues which can influence voters

∙   SWOT analysis of candidates - client v/s opposition

∙   Constituency-centric and assembly-centric strategies

∙   Developing the key messaging strategy (both top line and bottom line messaging)

∙   Voter segmentation by language, caste, creed, economic status, age, gender and   demography

∙   Data analytics and insight mining

∙   Developing the campaign plan- whom to talk, what to say, how to say, where to say, how many times to say

∙   Designing the creative campaign- TV, radio, print, digital, social media, blogs, podcasts, OOH, on-ground and events, mobile SMS and WhatsApp

∙   360 campaign implementations

∙   Tech deployment and app development for campaign management and reporting by using political science, creativity, technology and human instinct to engage and influence Indian voters