Sony Bravia 4K Series delivers live experience in the outdoor

Sony Bravia 4K Series has assumed a visible presence in the outdoor with a series of activities in 22 malls across India with the objective to inform and educate consumers about the all new Bravia 4K series and its features. Laqshya Live Experiences, the experiential marketing vertical of the Laqshya Media Group, successfully executed the launch activation.

The mall activation took place in key urban locations across the country like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin. The Laqshya Live Experiences (LLE) team ensured that the execution was in sync with the product attributes and matched up to the brand's requirements. The LLE team also put up a state-of-the-art exhibition-like set up at various premium malls across the country where the Bravia 4K televisions were displayed. Sony exhibited a wide array of 4K products for its premium segment that they refer to as the Gold Standard of TV.

Speaking about the challenging activation, Deepak Trikhaa, Head - North, LLE, said: "When Sony came up with the activity proposal, we were quite excited as this was a multi-agency pitch and eventually we were shortlisted on the basis of our impeccable project planning.  Sony is a market leader in the high-end LED TV segment and Bravia 4k Series is an epitome of Gold Standard of TV. We at LLE too believe in delivering quality services to our clients and adding more value to their business. This is the first time we have worked with Sony and it has been a fantastic start. We hope the success of this event will lead to more exciting partnership opportunities with Sony.”