Shoppers Stop makes a splash

Shoppers' Stop kicked off its end of season sale and to draw the customers to the same, the brand planned to communicate via OOH medium. The aim of the campaign was to break clutter and inform the audience about the attractive deals. The campaign has broken in 24 key cities on around 400 media units. The media planning of the campaign was designed was to ensure that hoardings are located strategically in busy arterial roads and close to points of purchase and the campaign copy was drafted to connect with the urban consumers . The campaign, that began on January 4, 2014 for the duration of two weeks and was launched by OOH agency Laqshya Media was deployed on good outdoor media mix such as hoardings, pole kiosks, unipoles, mall branding, bus shelters and bus back panels.The campaign was started on 4th January 2014 for the duration of 2 weeks. The campaign was launched by Laqshya Media, a OOH agency.