Shalimar Advertisers to semi-brand Huda City Center metro station

In tune with the spree of branding various metro stations under DMRC and providing special outdoor opportunities to brands, Delhi-based Shalimar Advertisers will semi-brand HUDA City Center metro station, which is one of the busiest metro station situated in Gurgaon. Shalimar, winning the right from DMRC last November, is in the final process of formalisation on brands.

Refusing to disclose the brand's identity, Neeraj Arora of Shalimar Advertisers, explained, "HUDA City Center is one of the densely frequented metro stations among all station under DMRC. It's the station that receives maximum crowd travelling from Delhi to Gurgaon leading to very good footfall of approximately 1.25 lakh passengers per day. We have received the rights for a tenure of 10 years from DMRC and finalising some of the leading national brands to come onboard with the semi-branding exercise.”  Apart from the branding, Shalimar is also offering back-lit panels in various sizes along with three canopies in sizes of 6' X 6' each for any business promotion, product display or product marketing at the non-revenue area of the station."The best thing about winning such rights with DMRC is that you have least possible legal intrusion and once the deal is done, the process of execution remains smooth. Right now, we are going through the principal approval from DMRC,” added Arora.