Sanofi global media head Christof Baron to address 60th FEPE Congress

International Out of Home organisation FEPE has announced that Christof Baron, Head of Global Media at healthcare giant Sanofi will be addressing the 60th anniversary Congress to be held at the Intercontinental Hotel Dubai Festival City during May 1-3.

Baron is a former CEO and Chairman of Mindshare in Germany and now oversees global media for one of the world’s biggest healthcare companies. He is an acknowledged media expert, speaking on, among other topics, block chain developments in programmatic media buying at last year’s high profile DMEXCO conference.

Joining him in Dubai will be Heather Andrew, CEO and Peter Pynta, Sales and Marketing Director of Neuro-Insight which measures brain response to communications in different media, Jean-Christophe Conti, CEO of automated Out of Home ad platform VIOOH, Rick Robinson, Managing Partner Services of US-based Out of Home ad tech company Billups, Gabriel Cedrone, CEO of leading South American Out of Home owner GPO Vallas and Jean-Emmanuel De Witt, CEO of Russia’s largest Out of Home operator Russ Outdoor.

Mark Boidman, Head of Media and Tech at New York investment bank PJ Solomon will present his latest analysis of the global Out of Home market and likely future developments in a rapidly changing industry; Stephanie Gutnik, Vice-President of Business Development at leading tech company Broadsign and one of the recipients of last year’s inaugural FEPE Rising Stars award, will review the way technology is transforming the Out of Home industry while Nancy Fletcher, outgoing President and CEO of America’s OAAA will give her unique perspective on the way Out of Home has changed over the past two decades.

Dino Burbidge, latterly head of tech and innovation at London creative agency WCRS, will present to Congress his personal perspective on the Creative highlights of this years FEPE Awards.

Keynote speakers already announced include JC Decaux Co-chairman Jean-Charles Decaux, Kinetic Global CEO Marc-Antoine De Roys, Posterscope Global CEO Stephen Whyte and Tim Delaney, Chairman and Creative Director of international creative agency network Leagas Delaney.

FEPE Executive Director John Ellery says: “This is undoubtedly the strongest speaker line-up we have ever welcomed to FEPE, with experts on all aspects of the industry from advertisers, creative and media agencies, tech companies and experts in programmatic media buying. “Delegate places in Dubai are going quickly so we urge our friends in the global Out of Home industry to register now. There are also day passes available for prospective Middle East delegates.”