Saibal Biswas, Head of Marketing, Partnerships & PR, MediBuddy to address South India Talks OOH conference

Saibal Biswas, Head of Marketing, Partnerships & Public Relations at MediBuddy, one of India’s largest digital healthcare platforms, will be participating in a panel discussion on the theme of ‘Getting the best OOH outcomes in southern markets – what works for brands’, at the upcoming 1^st South India Talks OOH Conference to be held at Courtyard by Marriott, Bengaluru on January 20.

The South India Talks OOH Conference entitled ‘Big Leap into Future of OOH’ will have keynotes, focused presentations and panel discussions on themes centred on innovative, creative, outcome-oriented solutions that spur accelerated growth of OOH business across the southern markets (Karnataka, Tamil Nadu, Kerala, Andhra Pradesh & Telangana).

Saibal, an accomplished professional with more than 16+ years of experience in consumer marketing, digital & business leadership, was earlier Vice President & Head of Marketing at Hopscotch.

Saibal commenced his career with Godrej Consumer Products and has since worked in marketing and business capacities for distinguished companies such as Disney+Hotstar, Amazon India, Cavinkare, and Philips India Ltd.

During his tenure at Disney+Hotstar, he was in charge of marketing, growth & international markets for Hotstar Global Business. He was instrumental in doubling the revenue and subscription base for Hotstar International’s subscription business. For Amazon India, Biswas played a key role in expanding the market share of Amazon's key products such as the Kindle, Fire TV, and Echo and drove marketing initiatives on category creation, brand building and new customer acquisition. He conceptualised and executed Amazon unified fixtures for enhanced Amazon Brand Experience, as well as modular fixtures for Amazon Kiosk stores to drive Amazon Devices Offline presence in malls and premium retail stores across India.

Saibal holds B-Tech in Information Technology from IIITA and MBA  from the Indian Institute of Management (IIM), Calcutta.