Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai. At the end of the group discussions, each team came up with its own recommendations, which are given below:

•    Leverage the growth opportunities that development of smart cities will yield
•    Remove all illegal / unauthorised sites
•    Build strong industry association in all markets
•    Introduce uniform outdoor policies across different markets and tighten the regulatory norms
•    Ensure the safety and well-being of people working in the OOH industry
•    Introduce IOAA awards to recognise good work done in the regional markets
•    Promote street furniture development in the cities and town on the lines of Delhi and Mumbai; interact with the local authorities for the same
•    Work with IOAA to institute training programmes for industry professionals working in the different markets
•    Discourage short-duration campaigns
•    Think social - focus upon social communication
•    Promote campaigns in regional languages
•    Develop transit media across markets
•    Build consumer connects through activation
•    Develop'chowk' /'gol chakkar' and'haat' branding
•    Create OOH packages based on local festivals
•    Link OOH with social media