PPDS appoints Christian Krela to drive growth in DACH AV market

PPDS, a leading player in the AV industry and a fast growing provider of digital signage, LED displays and professional TV solutions, has taken another step to strengthen its sales team in the DACH region with the appointment of experienced industry professional Christian Krela for the newly created position of Channel Manager. 

Based near Dortmund, Christian brings more than 20-years of AV focused sales experience to the PPDS sales team, having held high profile B2B sales management roles at a number of leading national and international AV specialist organisations during his career. These include Kramer Electronics, Milestone AV Technologies, and most recently, ClearOne, where he was Regional Sales Manager. 

In his new role as Channel Manager, Christian will be responsible for the company’s distribution operations across Germany and Austria, with a primary focus on increasing awareness and sales of its ever-expanding and evolving range of multi-vertical, multi-purpose digital signage and pro TV products and solutions. 

In what has been a busy start to his PPDS career, Christian has been overseeing the launch of several new, key product ranges, including the Philips B-Line (meetings/food and beverage), Philips C-Line (corporate/meetings), Philips T-Line (for education) and the 7000 high bright LED series, among others, into the DACH market. 

Commenting on his appointment, Christian said, “The opportunity to join PPDS, a company I have seen grow exponentially in recent years, was a no brainer for me. With the existing products and amazing portfolio, there are some truly incredible opportunities to be had and my role, and my motivation, is to ensure those opportunities are converted.”

Rainer Bloch, Sales Director DACH, said: “Here at PPDS, our focus is and has always been to satisfy the needs of our customers and the market by building relevant, high quality and often ground-breaking products to meet current and future needs. With the best products, we require the best people and I’m delighted to welcome a professional with the calibre of Christian to the company, whose knowledge and experience of the DACH market will be an invaluable asset to achieving our ambitions.”