PNB Housing Finance paints Delhi Metro red

PNB Housing Finance Limited (PNBHFL) joined hands with Delhi Metro Rail Corporation to kick-start its outdoor brand campaign with an aim to amplify its reach with the target audience. Three Metro trains - connecting covering Noida, Delhi and Gurgaon -- were wrapped with PNB Housing creatives for a period of two months. With a ridership of around 10 lakh a day on the Noida - Dwaraka route and 9 lakh a day on the Gurgaon route, the campaign was expected to give a huge thrust to PNB Housing's brand campaign.

Elaborating on the branding tie-up rationale, Sanjaya Gupta, Managing Director, PNBHFL, stated: "Given the Metro's high ridership, its captive-audience quotient is unmatched in Delhi NCR. Therefore, PNBHFL chose this outdoor branding route via the Delhi Metro. We believe this strategy can have an irresistible allure for Metro travellers - particularly the next generation that has yet to settle down and seeks the best home loan option to purchase their dream home. As PNBHFL strives to provide a comprehensive bouquet of home loan solutions to customers, the tie-up with Delhi Metro could facilitate this exciting journey of growth and expansion.”
    
Commenting on the tie-up, Shaji Varghese, CMO & Business Head, PNBHFL, said: "It is a strategic decision to choose DMRC for our outdoor branding campaign. DMRC is a high-impact medium that grabs commuters' eyeballs directly day-after-day at Metro stations. Even road travellers cannot miss the medium as the Metro passes through elevated corridors. We expect the Metro brand campaign to create a high brand recall among the large pool of commuters and help them recognise'PNB Housing' reinvented as a contemporary brand.