Pioneer Publicity bags ad rights on PMPML bqs, buses

Leading OOH firm, Pioneer Publicity, has extended its footprint in the bustling city of Pune by bagging the ad rights from Pune Mahanagar Parivahan Mahamandal Ltd (PMPML) on some 1,000 bus queue shelters (bqs) and 1,500 buses. The contract, won through an open bidding process, is for a period of three years.

Pune is one of the fastest growing cities in the country with a high concentration of young, working professionals who are on the move. Brands seeking to connect with this group that has a high disposable income would likely consider branding of bqs and buses as effective ways to gain reach and frequency for their respective campaigns. Commenting on the win, Sunil Vasudeva, Director, Pioneer Publicity, said the win demonstrates his firm's continued focus on developing impactful media in the transit space.