Pantaloons creates third record-breaking iconic OOH installation

As a prelude to the festival of lights, Pantaloons, a family fashion brand from Aditya Birla Fashion and Retail Ltd., created India’s Tallest Diya in Indore. The brand etched its name in the India Book of Records once again for creating ‘India’s Tallest Diya' measuring 23ft in height and 22 ft in width. The giant Diya was created to capture the essence of Diwali which stood tall and mighty in all its glory at Treasure Island Mall, Indore. The splendid structure was made by a team of 25 specialists over a period of b days, using 75kg iron waste.

Gaurav Chakravarty, Head, Marketing & Loyalty, Pantaloons said, "This is a moment of pride for us as we enter the India Book of Records for the third consecutive time; the first record made for Denim Ganpati, the second feat for Tallest Dandiya and this time for creating the Tallest Diya. At Pantaloons, we believe in creating enriching experiences that bring consumers closer to the brand, our campaign ‘Dil mein Diwali, Style mein Pantaloons’ reflects this philosophy. With Diwali just around the corner, we invite our consumers to partake in the festivities as we introduce our fabulous festive collection and exciting offers.”