Pallavi Nayak, Head of Marketing, ONMO on OAA 2022 Jury panel

Many newer categories of brands are fast leveraging the OOH medium to establish their presence and resonate with their target audiences. These include e-commerce, OTT, mobile entertainment etc.  The jury for the Outdoor Advertising Awards (OAA) 2022 reflects this trend, while also representing traditional industries who are regular spenders on OOH . 

One of the latest entrants to OAA 2022 Jury is Pallavi Nayak, who is the Director - Marketing & Communications for OnMobile - the global leader in mobile entertainment - and the Head of Marketing for ONMO, OnMobile’s direct-to-consumer mobile cloud-gaming & social e-sports platform. 

Pallavi Nayak is an accomplished brand strategist and marketing specialist with over a decade’s experience across Gaming and Entertainment, E-commerce (Food Tech), FMCG (Alco-Bev), and Telecom industries. Consumer-focused marketing is her forte and her experience ranges from brand strategy & planning, app-based marketing and brand marketing, to marketing communications, product marketing, and trade marketing. 

In her last assignment, she worked with Swiggy as General Manager, handling Strategic Brand Partnerships & New Brand Creation as head of the FMCG charter. And prior to that , Pallavi worked with Pernod Ricard India as the Region Marketing Manager, where she headed marketing for the complete portfolio of 25 mass & luxury global brands across five geographies.

Additionally, Pallavi has also worked with Idea Cellular Ltd., starting her career as a Product Manager for Postpaid, and eventually moving up to the role of a Brand Manager, where she achieved sustained No.2 telecom brand position in the circle during her tenure. 

Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will be given away by highly accomplished Brand Marketers, and International OOH leaders.