Friday, March 29, 2024

Advertisement

OOH News

Tag Heuer grabs attention with high octane campaign
Tag Heuer grabs attention with high octane campaign

By Bhawana Anand - November 12, 2014

The brand organised a high-energy performance by cheerleaders at the Buddh International Circuit in New Delhi, followed by gravity defying stunts by professional drivers on the racetrack.

IOAA strives to reinforce compliance norms with revised draft SOP
IOAA strives to reinforce compliance norms with revised draft SOP

By Rajiv Raghunath - November 12, 2014

The industry body has also circulated a note on accreditation of advertising agencies

Brands compete shoulder-to-shoulder in the outdoor
Brands compete shoulder-to-shoulder in the outdoor

By Bhawana Anand - November 11, 2014

It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very same location.

Arghya Chakravarty takes charge of Times OOH
Arghya Chakravarty takes charge of Times OOH

By VJ Media Bureau - November 11, 2014

Arghya Chakravarty has taken over the key role from outdoing MD Sunder Hemrajani

Sunder Hemrajani moves on from Times OOH
Sunder Hemrajani moves on from Times OOH

By VJ Media Bureau - November 10, 2014

After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings

Sab TV creates buzz in UP with Chidyaghar
Sab TV creates buzz in UP with Chidyaghar

By Nabamita Chatterjee - November 06, 2014

High visibility billboards were selected at key locations like market place, junctions, railway stations with a mix of selected gantries, wallraps and unipoles for the campaign.

Levi's connects with commuters via metro stations in Mumbai
Levi's connects with commuters via metro stations in Mumbai

By Nabamita Chatterjee - November 06, 2014

Kinetic India handled the OOH duties of the Levi's Commuter Series campaign by using multiple formats like billboards, dropdowns, standees, backlit cut-outs, wall facades and signage.

Havas Media Group India wins integrated media duties for OCM India
Havas Media Group India wins integrated media duties for OCM India

By VJ Media Bureau - November 05, 2014

Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand

Jim Beam's guitar grabs eyeballs at Underground night club
Jim Beam's guitar grabs eyeballs at Underground night club

By Nabamita Chatterjee - November 05, 2014

The signage for the famous liquor brand has been designed with an aim to develop the location as a landmark for the brand.

Vodafone Red rolls out innovations in Odisha
Vodafone Red rolls out innovations in Odisha

By Nabamita Chatterjee - November 04, 2014

Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement