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OOH News

DMRC Train Wrap: Profitable or Not?
DMRC Train Wrap: Profitable or Not?

By Bhawana Anand - December 05, 2014

This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.

BMC FOB project runs into rough weather, nearly scrapped
BMC FOB project runs into rough weather, nearly scrapped

By Hema Tiwari - December 05, 2014

Since the project was to be developed on DBOT basis, BMC will not incur any upfront losses but would lose all the potential revenues from contracts for advertising on the 15 FOBs

Godrej Aer rolls out'Change the Air' campaign
Godrej Aer rolls out'Change the Air' campaign

By VJ Media Bureau - December 03, 2014

6 PUC vans have been pressed into service in 6 key metros to create public awareness of pollution

OMAC announces 2015 Board and Directors
OMAC announces 2015 Board and Directors

By VJ Media Bureau - December 03, 2014

Clear Channel Outdoor Canada and Quebecor Media Out-of-Home will join the OOH marketing association effective January 1, 2015

Audi goes colossal with
Audi goes colossal with"Discover Quattro” in Mumbai

By Nabamita Chatterjee - December 02, 2014

Kinetic has created one of the largest hoarding sites in India for Audi.

Jabong partners with Sony Six for NBA Jam in Mumbai
Jabong partners with Sony Six for NBA Jam in Mumbai

By Jubilee Cardozo - December 02, 2014

High Street Phoenix witnessed more than 150 teams participating in the 3-on-3 tournament. With more than 60 colleges participating, the NBA Jam was the largest 3-on-3 tournament ever to take place in the city.

DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning
DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning

By VJ Media Bureau - December 02, 2014

Sumeer brings to the agency an experience of over 15 years in communications across brands

EPIC goes larger-than-life through OOH
EPIC goes larger-than-life through OOH

By Jubilee Cardozo - December 01, 2014

EPIC Channel, India\'s first genre specific Hindi entertainment channel, captured the attention of the mass market with its high impact and innovative outdoor campaign.

Kolkata gets its first solar-powered & air- conditioned BQS
Kolkata gets its first solar-powered & air- conditioned BQS

By Nabamita Chatterjee - December 01, 2014

The two air-conditioned bus stops have come up at VIP Road (Sreebhumi) and near the Lake Town crossing.

Times OOH creates high impact displays for Home & Soul Infratech
Times OOH creates high impact displays for Home & Soul Infratech

By Bhawana Anand - November 28, 2014

Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along with the display on a large format 40 x 20 billboard.

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