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OOH News

Havas Media India registers 35% growth in 2014
Havas Media India registers 35% growth in 2014

By Bhawana Anand - January 21, 2015

The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy
Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

By Nabamita Chatterjee - January 20, 2015

Advani brings to the agency an experience of over a decade in brand communications and strategy development.

We'll develop the best audience measurement system: Tony Jarvis
We'll develop the best audience measurement system: Tony Jarvis

By Bhawana Anand - January 19, 2015

Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata
Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

COMB releases state-of-the-art audit technology
COMB releases state-of-the-art audit technology

By VJ Media Bureau - January 14, 2015

Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members

DDB Mudra bags creative mandate for Pan Bahar
DDB Mudra bags creative mandate for Pan Bahar

By Nabamita Chatterjee - January 14, 2015

DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.

Carat bags IndiaFirst Life Insurance's media account
Carat bags IndiaFirst Life Insurance's media account

By VJ Media Bureau - January 14, 2015

The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.

Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens
Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens

By Bhawana Anand - January 13, 2015

The campaign covers 99 networked 55” HD screens. This is the first synchronised digital network executed on any Indian Metro line.

Ambala Division of NR invites EOI for ad rights at stations
Ambala Division of NR invites EOI for ad rights at stations

By Bhawana Anand - January 12, 2015

Interested parties should have a minimum experience of two years in the field of advertising

Amazon India boards DMRC Line 2 to connect with youth
Amazon India boards DMRC Line 2 to connect with youth

By Bhawana Anand - January 12, 2015

EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day

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