OOH News
Airtel's outdoor tryst with'Kochadaiiyaan' overwhelms Rajnikanth fans in Chennai
By Bhawana Anand - May 29, 2014
Rajnikanth fans in Chennai garland Kochadaiiyaan's lenticular visuals on Airtel OOH display
R D Outdoor Media acquires display rights at Allahabad Railway Station
By VJ Media Bureau - May 28, 2014
The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line
SelvelNext wows Kolkata audience with brilliant projection on'Narzul Tirtha'
By Nabamita Chatterjee - May 28, 2014
SelvelNext maintains the projection can be done on any platform, thus serving as an alternative OOH medium
psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai
By Nabamita Chatterjee - May 27, 2014
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
Bright Outdoor generates massive visibility for Big Magic in Mumbai
By VJ Media Bureau - May 27, 2014
The OOH firm focused on high congregation points in the city
Jagran Solutions bags 4 metals at WOW Awards
By VJ Media Bureau - May 27, 2014
The entries were graded across four criteria: Concept, Activity, Amplification and Results
Non-Metro Airports: Potentially Capable of Attracting More Brands
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape
Pakistan Advertisers Society initiates development of OOH audience currency
By VJ Media Bureau - May 23, 2014
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi
2nd lot: Blue Dreamz highest bidder for 2 more hoarding clusters in Kolkata, Sampark & View Finder top bidder for 1 cluster each
By Nabamita Chatterjee - May 22, 2014
The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings
Laqshya Media Group brings on board Sai Nagesh with dual roles
By Bhawana Anand - May 22, 2014
Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group
