OOH News
Parle Agro carves a new look for Frooti
By Bhawana Anand - April 24, 2015
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
Brendon Cook is new FEPE International Vice President
By VJ Media Bureau - April 24, 2015
Cook has enjoyed 36 years in the OOH industry in Australia and as CEO of oOh! Media he has overseen a period of aggressive growth for the company
Cartel Outdoors refreshes itself as Signpost
By VJ Media Bureau - April 22, 2015
Signpost commands a highly diversified media network across the country, covering transit, airport, conventional media, street furniture and campus advertising networks
CASHurDRIVE bags exclusive rights for Meru Cabs advertising
By Bhawana Anand - April 22, 2015
Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.
Vikram Sakhuja to join Madison Media group as equity partner
By VJ Media Bureau - April 22, 2015
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.
Ad Touch plans big for Aegon Religare in the outdoor
By Nabamita Chatterjee - April 22, 2015
The Kolkata-based OOH firm recently took over the pan-India OOH duties of Aegon Religare. Ad Touch for a one-year period
Vodafone creates a whole new experience for Delhi youth
By Bhawana Anand - April 20, 2015
The telecom major created a big impression through the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges
Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai
By Rajiv Raghunath - April 20, 2015
Railway Minister will deliver the keynote address on Day 1 of OAC 2015
IOAA announces competition for OOH media campaign on'Swachch Bharat'
By VJ Media Bureau - April 17, 2015
The campaign will be exclusively displayed on OOH media like hoardings and bus shelters all over India during the time they are not booked for commercial advertisements.
56th FEPE Annual Congress to be held in Budapest during June 10-12
By VJ Media Bureau - April 17, 2015
The Congress will feature two days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on OOH and wider media and advertising industry insights. The Congress will also have an expo.
