OOH News
Chennai Metro Rail will create new OOH opportunities in the city
By VJ Media Bureau - June 29, 2015
The first stretch of the network connects Alandur in the southern Chennai with Koyambedu, the hub that connects to the northern parts of the city. The 10-km stretch is entirely built overhead.
Tata Communications wraps Heathrow Express
By Bhawana Anand - June 26, 2015
The brand plastered the Heathrow Express entire fleet of trains and will also be using on-board digital screens and TV-spots alongside digital airport panels and cross track advertising to create high visibility at station
OAA 2015 Group A judging today
By VJ Media Bureau - June 26, 2015
The Jury of the Outdoor Advertising Awards (OAA) 2015 meet at the Le Meridien hotel in Gurgaon to judge entries in Group A
IOAA Executive Council elections in end-August
By VJ Media Bureau - June 25, 2015
The Association plans to initiate the setting up of Regional Councils and will call for direct membership to IOAA for media companies in various cities
Laqshya Media to drive YOC - a new contest at OAC for young creative pros
By VJ Media Bureau - June 23, 2015
YOC is open to creative professionals below the age of 30 working with creative agencies. The Contest will be held at the OAC 2015 Venue.
The Social Street debuts today
By VJ Media Bureau - June 22, 2015
A team of four veterans launch the agency to build the stories that are inspired by the lives of consumers and intersect them with brands
IOAA paves the way for signing MoU with AAAI to streamline OOH ops
By VJ Media Bureau - June 22, 2015
This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)
IOAA reaffirms strong action against illegal OOH media
By VJ Media Bureau - June 19, 2015
The Association will set up a Legal Cell
Network Media Solutions calls the tune on Mumbai local trains
By Kristle Vaz - June 19, 2015
The firm has introduced jingles on local trains that communicate both advertising and social messages
OMA Australia plans automated transaction platform for outdoor transactions
By Preethika Kotian - June 12, 2015
Phase one of the project will include the integration of outdoor inventory, buying and selling, post analysis and billing, etc.
