By Satarupa Chakraborty - February 02, 2016

After a legal suit on ever-increasing license fees that lasted for the last few years between Municipal Corporation of Greater Mumbai (MCGM) and hoarding owners of Mumbai, the Bombay High Court has finally taken the side of MCGM. The recent judgement has made tax raises justified.

By Satarupa Chakraborty - February 01, 2016

LG Electronics India Limited (LGEIL) has launched three innovative first-in-technology-kind display solutions that can be used for outdoor media as well as in retail and other premium display requirements.

By Satarupa Chakraborty - February 01, 2016

After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited by the Municipal Corporation of Delhi (MCD) including three independent bodies (SDMC, NDMC and EDMC). After OAP 2007 that has been followed so far, the new policy will focus on controlling unauthorised hoardings and beautification of the city along with expansion in revenue generation.

By Satarupa Chakraborty - January 25, 2016

Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.

By Satarupa Chakraborty - January 21, 2016

JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which have taken external train wraps and internal train branding.

By Satarupa Chakraborty - January 19, 2016

Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further promoted in national television at the popular entertainment show, Comedy Nights with Kapil.

By VJ Media Bureau - January 18, 2016

Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a video playing the entire ad.

By VJ Media Bureau - January 13, 2016

The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy Boss on the last 2 working days of the year.

By Satarupa Chakraborty - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

By Satarupa Chakraborty - January 11, 2016

Brite Neon Signs Pvt Ltd has bagged the rights to install 50 unipoles at all eminent locations of Amritsar city. This is the part of 250 unipoles that are slated to be erected in the city.