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OOH News

IKON brings ad veteran Prabhakar P on board
IKON brings ad veteran Prabhakar P on board

By VJ Media Bureau - November 30, 2015

Before joining IKON, Prabhakar worked as Senior Media Director with Dentsu Communications.

TAB/OAAA Out of Home Media Conference & Expo to be held from April 18-20, 2016
TAB/OAAA Out of Home Media Conference & Expo to be held from April 18-20, 2016

By FEPE - November 30, 2015

The TAB/OAAA Out of home conference and expo explores what other media do to successfully meet client needs and looks at how to integrate out of home in to clients thinking. The conference wiil be held on April 18 to 20, 2016 at Boca Raton Resort and Club in Florida

India Handloom, Allahabad Bank and Airwick campaigns hop onto DMRC
India Handloom, Allahabad Bank and Airwick campaigns hop onto DMRC

By Swati Singh - November 25, 2015

Handled by Delhi-based EG Communications, India Handloom, Allahabad Bank and Airwick resort to lower panels of Delhi Metro as part of their OOH practice.

Madison OOH launches suite of planning tools
Madison OOH launches suite of planning tools

By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

DDB MudraMax wins the media mandate for PNB Housing
DDB MudraMax wins the media mandate for PNB Housing

By Nabamita Chatterjee - November 18, 2015

The agency will be driving the brand's ATL, OOH and Experiential marketing activities.

BBMP floats new tender for construction of street furniture
BBMP floats new tender for construction of street furniture

By Satarupa Chakraborty - November 18, 2015

After a gap of many years, BRUHAT bengaluru MAHANAGARA PALIKE (BBMP) has called tender for construction of street furnitures in the city under 4 different packages on DBOOT basis. Major outdoor players such as Prakash Arts, Times OOH, Sign Post are participating in this tender.

Kerala Advertising Industries Association celebrates silver jubilee
Kerala Advertising Industries Association celebrates silver jubilee

By Athira Nair - November 16, 2015

The aim of KAIA is to lead and unite a responsible outdoor advertising industry in Kerala that is committed to serving the needs of advertisers, consumers and the public.

KMC looses Rs 24 crore due to unlawful hoarding issues
KMC looses Rs 24 crore due to unlawful hoarding issues

By VJ Media Bureau - November 13, 2015

According to the rule of KMC, any agency needs to first clear the outstanding before participating in the new tender. In this case, rules have been flouted and many of the outdoor advertising agencies got the new rights of hoarding.

Havas Media wins integrated media mandate for Clovia and Holiday IQ
Havas Media wins integrated media mandate for Clovia and Holiday IQ

By Satarupa Chakraborty - November 13, 2015

Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest travel community and holiday recommendation engine. Clovia account will be handled by Havas's New Delhi office and Holiday IQ from the agency's Bangalore office.

Torrent Advertisers bags sole advertisement rights of Bhubaneswar Railway Station
Torrent Advertisers bags sole advertisement rights of Bhubaneswar Railway Station

By Nabamita Chatterjee - November 13, 2015

The agency has won the ad right of Bhubaneswar Railway Station for the third time.

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