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OOH News

DMRC wrappings lure travellers for a snack time
DMRC wrappings lure travellers for a snack time

By Satarupa Chakraborty - March 21, 2016

Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.

Adopt new and innovative outdoor formats
Adopt new and innovative outdoor formats

By Nabamita Chatterjee - March 18, 2016

A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.

Brands should tap the TG of this emerging region:  Rajeeb Bhattacharya
Brands should tap the TG of this emerging region: Rajeeb Bhattacharya

By Nabamita Chatterjee - March 18, 2016

Speaking at the East Talks OOH conference in Kolkata, Rajeeb Bhattacharya, East & South, Kinetic India highlighted that brands have great opportunity to tap these markets as most of the states in this region are growing at a very rapid pace.

East Talks OOH kicks-off in Kolkata
East Talks OOH kicks-off in Kolkata

By VJ Media Bureau - March 17, 2016

The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata. The day-long event has received maximum registration from outdoor giants and key stakeholders of the OOH industry from region.

Novelty is essential for brand campaigns: Satabdi Ghosh
Novelty is essential for brand campaigns: Satabdi Ghosh

By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

Carat India wins media mandate for Columbia Asia Hospital
Carat India wins media mandate for Columbia Asia Hospital

By Satarupa Chakraborty - March 14, 2016

Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.

Amit Sarkar, Ex India Head of WPP's OOH Agency Kinetic, launches'NOMAD'
Amit Sarkar, Ex India Head of WPP's OOH Agency Kinetic, launches'NOMAD'

By VJ Media Bureau - March 10, 2016

The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and also technology boutiques;

Arena Media wins the integrated media mandate for Bagrry's
Arena Media wins the integrated media mandate for Bagrry's

By Satarupa Chakraborty - March 08, 2016

Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon office.

Indore Municipal Corporation notifies the removal of hoardings in the city
Indore Municipal Corporation notifies the removal of hoardings in the city

By Satarupa Chakraborty - March 04, 2016

Municipal Corporation of Indore has recently notified hoardings owner of the city to remove their sites that has been erected against their bylaws, in answer to which, Indore Hoardings Owners Traders Association has resorted to the High Court for justice.

OAC 2016 to host second edition of its creative contest YOC
OAC 2016 to host second edition of its creative contest YOC

By VJ Media Bureau - March 03, 2016

Laqshya Media Group once again lends its support for this unique contest for young creative professionals which will held at the OAC venue in Gurgaon, Delhi NCR during June 17-18 this year.

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