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OOH News

Pioneer Outdoor to let out 6 FOBs for advertising in Bengaluru
Pioneer Outdoor to let out 6 FOBs for advertising in Bengaluru

By Satarupa Chakraborty - April 28, 2016

Pioneer Outdoor shared that it plans to let out 6 FOBs in Bengaluru and in talks with various brands to advertise through them.

Milind Pathak to speak on mobility & OOH at OAC 2016
Milind Pathak to speak on mobility & OOH at OAC 2016

By VJ Media Bureau - April 28, 2016

Milind Pathak, Chief Operating Officer at Madhouse - South Asia, will speak on the topic"Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward” and moderate a panel discussion on the same topic

OOH industry sceptical of BBMP's push for new ad policy
OOH industry sceptical of BBMP's push for new ad policy

By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.

Kinetic propagates Earth Day through the OOH way
Kinetic propagates Earth Day through the OOH way

By Satarupa Chakraborty - April 26, 2016

Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.

Explomedia acquires rights on civil structures of 16 metro stations
Explomedia acquires rights on civil structures of 16 metro stations

By Satarupa Chakraborty - April 26, 2016

Delhi-based Explomedia wins the media rights of 16 metro stations of Line 2, one of the premium routes of the popular DMRC.

Smart Cities Conference stresses on informative & beautifying OOH
Smart Cities Conference stresses on informative & beautifying OOH

By Satarupa Chakraborty - April 25, 2016

IOAA proposes fair, transparent and feasible outdoor media practices in successful execution and operation of smart cities in India.

Ecosys wins AORs of two major brands from the east region
Ecosys wins AORs of two major brands from the east region

By Satarupa Chakraborty - April 25, 2016

Winning two AORs of east region, i.e. Mahesh Edible Oils and Khadim India Ltd, Ecosys plans to embark on the digital OOH pathways in a big way.

MP Government's unprecedented policy worries outdoor stakeholders
MP Government's unprecedented policy worries outdoor stakeholders

By Satarupa Chakraborty - April 22, 2016

MP Government has recently published a draft of the outdoor policy on its website, repercussions of which are predicted to be detrimental for the outdoor industry of the state.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations
Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

By Nabamita Chatterjee - April 19, 2016

Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.

Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016
Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016

By VJ Media Bureau - April 19, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will share his insights on the theme"How technology can be a game-changer for the Indian OOH industry”

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