OOH News
KMC announces tender for construction of New Bus Shelters
By Nabamita Chatterjee - July 08, 2016
The deadline for submitting the tender is July 12th and the results for the same will be declared on July 13, 2016.
Ecosys OOH styles it up for Myntra
By Satarupa Chakraborty - July 06, 2016
Leading online fashion marketplace Myntra has gone into an outdoor blitzkrieg in 6 cities for'End of Reason Sale'. Ecosys OOH delivered the campaign.
Swarovski awards full service media operations to Havas Media
By Satarupa Chakraborty - July 06, 2016
Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide
FMCG brands woo metro travelers in Delhi
By Satarupa Chakraborty - July 04, 2016
Sunfeast Digestive Biscuits and B Natural woo metro travelers in Delhi through attractive train wrappings.
Ecosys OOH paints Maharashtra with Colors Marathi
By Satarupa Chakraborty - June 28, 2016
Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.
TATA Salt's eye catchy innovation at Kumbh Mela
By Satarupa Chakraborty - June 28, 2016
Branded paper plates feeding devotees upped the visibility quotient for TATA Salt at the crowded Kumbh Mela.
Do the DOOH
By Satarupa Chakraborty - June 27, 2016
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.
Smart OOH For Smart Cities
By Soneeta Sethi - June 23, 2016
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?
Cadbury Bournvita biscuit wakens the passersby
By Satarupa Chakraborty - June 22, 2016
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
It's a Big Fight at OAA 2016
By VJ Media Bureau - June 21, 2016
Presenting a shoulder-to-shoulder competition among OOH stalwarts at OAA 2016, Milestone Brandcom walked away with 13 metals in total, Kinetic with 12 and Social Street with 11. Madison OOH kept their award inventory to 6 metals while new entrants Active Media Innovations walked away with 5 metals and Ecosys OOH bagged 4 awards out of their 5 entries.
