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OOH News

Hyundai flags off a fun-filled family Sunday
Hyundai flags off a fun-filled family Sunday

By Satarupa Chakraborty - September 28, 2016

The auto major organised a family driving session for Elite i20 users in Delhi

Brand activation broadens OOH canvas
Brand activation broadens OOH canvas

By VJ Media Bureau - September 27, 2016

Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities

Satyabrata Das all set for his second innings with Laqshya Media Group
Satyabrata Das all set for his second innings with Laqshya Media Group

By VJ Media Bureau - September 19, 2016

Satyabrata Das appointed as Head -- Strategic Alliances & Corporate Communication in Mumbai

Vodafone U sends winners to Ultra Music Fest in Singapore
Vodafone U sends winners to Ultra Music Fest in Singapore

By Nibedita Saha - September 19, 2016

Vodafone U Back to Campus was a month-long campaign created with the objective of engaging with youth in 400 leading colleges across 50 cities in the country and on the digital platform through the Vodafone U website and Vodafone U Facebook posts

Bright Outdoor wins Mumbai Port Trust tender for rights on 25 unipoles
Bright Outdoor wins Mumbai Port Trust tender for rights on 25 unipoles

By Nibedita Saha - September 15, 2016

The OOH firm has won the rights on 25 back-to-back 40ft x 40ft unipoles on the stretch from Wadi Bunder to Wadala for a 10-year period

P.K. Advertising Services acquires 148 BQS in Kolkata
P.K. Advertising Services acquires 148 BQS in Kolkata

By Nabamita Chatterjee - September 15, 2016

The bus shelters are all located on major roads, at key intersections, covering most parts of the city. The BQS media would be both backlit and frontlit, ensuring high visibility for advertising brands.

Carat's Ad Spend Report maintains +3.5% YoY growth for OOH in 2016 globally
Carat's Ad Spend Report maintains +3.5% YoY growth for OOH in 2016 globally

By Nabamita Chatterjee - September 15, 2016

According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of 6.9% in 2016 and 6.8% in 2017.

Times OOH offers a clean slate for creativity
Times OOH offers a clean slate for creativity

By Satarupa Chakraborty - September 13, 2016

Times OOH initiates a unique contest for people across all categories to share some creativity on the yet-to-be-launched BQSs.

Sigma Trade Wings wins OOH rights at Lucknow Airport
Sigma Trade Wings wins OOH rights at Lucknow Airport

By Satarupa Chakraborty - September 13, 2016

With Authority of Lucknow Airport calling for tender of exclusive advertising rights inside, outside and in the vicinity, Sigma Trade Wings won rights for a total number of 165 various OOH sites.

Lloyd tees off at Hyderabad Golf Course
Lloyd tees off at Hyderabad Golf Course

By Satarupa Chakraborty - September 08, 2016

Executed by Atin OOH, Lloyd advertises through unique OOH spaces at Hyderabad Golf Course

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