OOH News
Cuttack Municipal Corporation set to take strict action against defaulting firms
By Bhawana Anand - June 09, 2017
The defaulting firms will be de-registered from the civic body and then civil action will be initiated against them.
The Social Street partners with The National Trust's'Inclusive India Initiative'
By M4G Bureau - June 09, 2017
The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.
Kinetic Worldwide bags Black Elephant (Grand Prix) at Kyoorius D&AD Creative Awards 2017
By M4G Bureau - June 09, 2017
Kinetic took home 4 awards which included one Black Elephant (Grand Prix) for its project Mukhota - The life saving mask
Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress
By Rajiv Raghunath - June 09, 2017
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver
DDB Mudra North bags MY FM's creative mandate
By M4G Bureau - June 08, 2017
A well defined strategy and strong understanding of the category helped the agency in winning the creative mandate across media channels.
Bright Outdoor wins prestigious awards
By M4G Bureau - June 08, 2017
Bright Outdoor Media recently received the prestigious Dadasaheb Phalke Award as the'Best Outdoor Company' in recognition of the extensive outdoor campaigns done for various movie promotions.
Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH
By M4G Bureau - June 07, 2017
Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others
Kanhiya Advertisers bags sole media rights in 13 towns of Punjab
By Bhawana Anand - June 07, 2017
The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets
Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH
By M4G Bureau - June 06, 2017
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India
DTC to put 1,000 new buses into service, boost bus branding opportunities
By Bhawana Anand - June 06, 2017
DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses are put into service. The typical branding opportunities would be exterior branding, grab handle branding, back portion of driver's seat.
