Outdoor Asia July Edition: A must read!

The latest July edition of the Outdoor Asia magazine explores some of the crucial areas of OOH industry and brings out a detailed analysis for its readers.

Impacted by the Covid19 pandemic, the outdoor industry is experimenting with several methods to overcome the declining growth of businesses. However, there is no rule-book to that gives advice on right corrective measures.

Hence, the edition goes back to the year 2008 which saw financial meltdown, causing huge loss to this industry. It presents the measures adopted a decade ago by the OOH industry to make a comeback. Also, it carries the experts’ viewpoints on the same.

Another vital topic covered in this edition is with regards to right build quality of large format structures that we see on the city roads and highways. It is of utmost importance in order to maintain safety as there are instances when some of the structures have collapsed. The detailed report finds out the role of each involved in building a site including media owner, regulators, engineer, fabricator and other solution firms.

This edition covers a regional OTT brand Hoichoi, first one in the entertainment industry to comeback on the OOH with an ease in the lockdown. Co-Founder & Director, Hoichoi, Vishnu Mohta explains the essence of the outdoor medium.

As the brands are looking to re-appear on the OOH medium, right creative approach becomes imperative to grab the attention of consumers, believes Raj Kamble, Founder & CCO, Famous Innovations.

Lastly, the edition captures the brands featured on the OOH medium under the Unlock Phase 1.

Download the edition from here