Outdoor Advertising Awards (OAA) 2023 contest is open

The 17^th edition of the annual Outdoor Advertising Awards (OAA) contest is now open for entries. The OAA contest is being organised in 7 categories, covering 23 sub-categories, and all OOH works executed in the period  April 1, 2022, and March 31, 2023 will be eligible as entries for the contest. 

All OAA 2023 entries are to be submitted online latest by May 15, 2023, and in specified templates available on the OAA webpage. 

The ‘Brand Categories’ comprise 12 sub-categories covering:

• Automotive
• Clothing, Footwear & Accessories
• Consumer Durables
• E-commerce
• Financial Services
• FMCG
• Media & Entertainment
• OTT (Over The Top) Media Services
• Retail Brands
• Telecom
• Travel & Hospitality
• Other Categories that do not fall in the aforementioned sub-categories

The ‘Media Plan of the Year’ will be given in both National and Local sub-categories. 

In the ‘Special Categories’ entries are invited in:

• Innovation of the Year
• Best Use of Ambient Media
• Green Initiative
• Activation
• Digital OOH

Besides, entries are invited in the ‘International’, and ‘Public & Social Services’ categories.

The ‘Campaign of the Year’ will be selected by the Jury from among the entries submitted in the ‘Brand Categories’.

The entries will be judged in two stages – online and in-person Jury meets, by a Jury comprising highly accomplished brand marketers and creative heads who have deep knowledge of OOH advertising.

The Outdoor Advertising Awards (OAA) 2023 metals will be given away at the OAA 2023 Awards function to be organised at the state-of-the-art Manekshaw Centre, Delhi on July 29 evening.