OPTM Health Care goes outdoor with pain relief offerings

Kolkata-based OPTM Health Care Pvt. Ltd, which specialises in treating joint pains, has launched an outdoor campaign in Kolkata covering prime locations in the city. The campaign will run for three months.

Arun Sign Service Pvt. Ltd has executed the campaign at key transit locations in Kolkata, such as, EM-Bypass, Dhakuria Flyover, etc. The aim of the campaign is to generate mass response to the brand's offerings. The company has used simple creatives on a green background to connect with a mass audience.

The creatives also feature images depicting activities like dance to show how relief from joint pains can help people rediscover the zest in life.