NYKAA Pink Friday sale is back on OOH
By M4G Bureau - December 01, 2020
A beauty retailer brand created a great marketing buzz with 360-degree campaign including outdoors
A leading beauty retailer brand, Nykaa, once again, launched Pink Friday Sale, India’s largest beauty event, with a great marketing buzz. Nykaa kick started the Pink Friday Sale buzz with the launch of their TVC campaign in 6 languages, transporting one to a wonderland of beauty products. In the campaign, Bollywood actor Janhvi Kapoor is drawn to Nykaa where she finds herself lost in this beauty paradise. With Kapoor as the brand ambassador, a 360-degree surround marketing plan with digital, OOH, TV, OTT content caters to a wide audience Pan-India.
An intensive social media campaign features influencer, micro influencers and the Nykaa army, talking about their favorite picks from the Pink Friday Sale while using the Instagram filter created especially for the sale event. Exclusive video content by leading beauty bloggers is being rolled out on the Nykaa App under the Explore section. This is a watch and shop format where the app users can learn beauty tricks, hacks, tutorials and discover various offers from the influencers while getting a chance to shop for the products showcased at the same time.
Commenting on the sale, a Nykaa Spokesperson said, “The event of the Pink Friday Sale is a realization of the customer trust and reach that Nykaa has in India. Thanks to months of preparation with our brand partners we are able to create unique offerings for our customers. Our tech and logistics teams ensure a seamless shopping experience online and offline, which truly delight our customers”.