New unipoles on road medians in Bhopal catch the eye of advertising brands

Bhopal is arguably the first city to have unipoles placed right on the road medians. The tender floated by BRT authority in the city some 4 years ago provided for setting up 150 such unipoles but the media has come up only now. Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft.

The formats are nearly at the eye level of commuters on the roads and provide obstruction free visibility to the brand displays on them. 150 of these unipoles have been erected across 23km, covering almost the entire city – from the east to the west.

Already available for the promotions, the media have been receiving an overwhelming response from the marketers for its visibility and so Maheshwari Advertising is able to enter into long-term contracts and have repeat advertisers. Brands like Star Bharat, Van Heusen, LIC, Idea, Jaguar cars and many more have opted for this media.

Commenting on the newly built media, Sunil Maheshwari, said, “The beauty of the media is, it is solus, ensures direct eye contact, has a standard format, ensures high recall value and is highly cost effective. The placement of hoarding is such that 5 times bigger hoarding on terrace gives lesser impact as compared to these 20x10 size unipoles”.