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Home » OOH News » Naren Patel, MD of UK's Primesight to address OAC 2017

Naren Patel, MD of UK's Primesight to address OAC 2017

By Rajiv Raghunath - April 11, 2017

Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media

Naren Patel, Managing Director of Primesight, the broadest reaching OOH media owning firm in the UK, will be addressing this year’s Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre during July 28-29. Naren would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media.

Naren joined Primesight in 1991. He floated the business on the London Stock Exchange in 1997 to become one of the youngest managing directors of a listed company in the UK. He continued to build out the business and in 1999 sold Primesight to SMG plc (now STV plc). In 2007 Naren partnered with the private equity firm GMT Communications to buy Primesight back from SMG plc. This was followed up in 2009, with the acquisition of Titan’s (previously Maiden Outdoor) billboard portfolio.

In 2016 Primesight moved into the airport advertising sector after securing the advertising right with Manchester Airport Group and then acquiring Airport Media Group. The company become the first outdoor business to win the Media Brand of the Year in 2016 and was also awarded Campaign’s Outdoor Sales Team of the Year for the second consecutive year.
He says that 2017 will also see further digital development in airports, billboards and the conversion of over a thousand BT payphones to digital phone kiosks called Links, bringing superfast Wi-Fi to the streets of the UK, in partnership with BT and Intersection.

Naren is a Council member and the ex-Chairman for Outsmart. He is a trustee for NABS and part of the Speakers for Schools programme. He enjoys cycling, golf, squash and running, and completed the London Marathon in 2016.

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