Moving Walls appoints Ashutosh Sharma, Nisha Varman to head demand biz in India, Singapore markets

Former JCDecaux India Sales Director Ashutosh Sharma has joined adtech company Moving Walls. Ashutosh will head the demand-business, manage &  execute demand creation in India. 

Ashutosh has served as Sales Director and General Manager for seven years at JCDecaux India, overseeing sales management, servicing, strategising and team management. Ashutosh’s role at Moving Walls includes driving the programmatic business forward and establishing Moving Walls as a market leader in programmatic DOOH. An industry professional for over 27 years, Ashutosh has a variety of experience in the media and advertising industry. 

"I am delighted to enter into the programmatic media space with Moving Walls which has been consistently evolving and making inroads in this fragmented but fast-growing market. The challenge is to drive partnerships involving stakeholders and bring efficiencies and economies of scale keeping behaviour patterns of audiences and industry evolution Post-Covid - 19 in mind,” said Ashutosh.

Srikanth Ramachandran, Group CEO of Moving Walls said:“The current situation has accelerated the demand for OOHaudience measurement and outcome-driven planning capabilities. India is among the largest OOH markets in the world and we are excited to have an industry veteran like Ashutosh on board to drive the buy-side adoption of our OOH planning and measurement technologies." 

Nisha Varman was appointed to head the demand business in Moving Walls Singapore. Prior to this, she was the regional commercial director at Phar Partnerships. She has over 21 years of experience in multi-channel media, brand building and marketing. 

“The current atmosphere presents a great opportunity for the OOH industry to pivot and remain relevant by understanding how to deliver audiences versus a location to their brand partners. DOOH is where the biggest revolution will occur in 2020 and I am excited about driving this within SEA,” said Nisha.

“The lockdowns imposed to contain the spread of Covid-19 has exposed OOH’s age-old problems of not being able to demonstrate value. Brands and media owners are now looking to accelerate their adoption of automation and measurement tools. We believe seasoned industry veterans like Ashutosh and Nisha bring in the right passion and the right relationships to drive this adoption.” added Srikanth.